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News & Press

New York Times
Time to Tune Up the Portfolio
If I could create a rebalancing tool from scratch, however, it would look a lot like the MarketRiders, which helps you build and monitor a portfolio of exchange-traded funds ... It sends you an email when your portfolio has drifted 15 percent or more from its desired allocation, and the e-mail includes easy-to-understand instructions on how many shares you need to buy or sell. But what's really smart about this service is that it allows you to specify which online broker you use and will automatically substitute that firm's exchange-traded funds that trade free so that you can minimize trading costs.


Slate
You're Investing Like an Idiot: Three sites that help you avoid stupid money-management mistakes.
"Those who want more options but don't want high fees should choose MarketRiders. It's what I've been using for my own money for more than a year, and I've grown to love it."


Reuters
The Value of MarketRiders
"... the MarketRiders service encourages people to stick to their big-picture asset-allocation strategy rather than change their mind at what's probably exactly the wrong time ... from a behavioral perspective, I think it makes a lot of sense."


Bloomberg
Sellers of Portfolios-To-Go May Become Wall Street's Next Thundering Herd
Andy Cohen, 47, uses exchange-traded fund portfolios recommended by MarketRiders Inc. to manage his retirement plan and children's college savings. He's charged about $10 a month. "I don't have enough money that I have a dedicated wealth manager," said Cohen, who lives in San Mateo, California, and is chief executive officer of Caring.com, which offers resources for children helping aging parents. "It got me a much more diversified portfolio than I could have ever done on my own."


Reuters
Stern Advice: It's report card time for your portfolio
"Almost everybody beat the S&P 500 this year by sleeping," says Mitch Tuchman, of MarketRiders, an investment management website. So, just having done well in 2010 isn't enough; you have to do the math to see whether your investments matched or surpassed the markets in which they were deployed.


New York Times
MarketRiders Offering Commission-Free E.T.F. Portfolios
Want to build an inexpensive investment portfolio? Now you have access to supercheap building blocks, as well as easy instructions. As we have reported during the last nine months, Vanguard, Fidelity and Schwab have all announced that they would waive all trading fees on some or all of their exchange-traded funds...and now MarketRiders...has added a new feature: you can construct a portfolio based largely on those commission-free E.T.F.'s.


New York Times
How Mutual Fund Managers Are Like Cigarette Makers
...we couldn't resist noting the nastiness of the rhetoric in a recent e-mail in which the founders of MarketRiders, an online service that helps investors build E.T.F. portfolios, compared actively managed mutual fund managers to tobacco companies.


Bloomberg BusinessWeek
Online Investing Tools Refine the Personal Touch
MarketRiders offers only exchange-traded funds (ETFs) and shows users how much they can save in disclosed and hidden fees over the long run by avoiding active managers. "The main difference with us is that philosophically we think if you start paying anybody more than 20 basis points [0.2 percent] to manage your money, you're going to end up with a lot less when you retire," says Mitch Tuchman, founder of MarketRiders.


CNN Money
The Future of Investing Advice
The web doesn't merely tear down costs. It's also begun to make investment strategy less of a secret sauce and instead a process anyone can track and follow. A new breed of sites aims to bring better trading ideas to the masses...Among the better offerings is MarketRiders, a subscription service that helps you build and execute a long-term portfolio for less than the cost of having a broker do it for you.


New York Times
For Financial Advice, Arriving at the Right Dosage
Most everyone needs financial advice. The big question is how much. There are tens of thousands of advisers out there, with varying levels of expertise, who charge varying fees for their services. Financial advisers also pointed to online services like MarketRiders.com, which offer an inexpensive way to build and manage a portfolio of exchange-traded funds, which are like mutual funds but trade like stocks.


Wall Street Journal
Tools to Help Pick ETFs - Online resources can also help investors rebalance their holdings
Exchange-traded funds have become increasingly viable as core ingredients of a diversified portfolio. Originally pitched as low-cost alternatives to stock index funds, ETFs are now available for almost every asset class. MarketRiders, founded in 2008 by entrepreneur and investor Mitch Tuchman, isn't a brokerage firm. Users execute trades through the online broker of their choice and then input the trades into the MarketRiders system; the site tracks the portfolio, updating prices daily, and sends email alerts for periodic rebalancing.


AARP
One Way to Avoid High Mutual Fund Fees
If the roller-coaster stock market isn't enough to turn your stomach, here's another reason for Pepto-Bismol: the high fees charged by many mutual funds. To get the specific numbers for what different funds charge, including ETFs, visit MarketRiders.com.


Forbes
Those Get-Rich-Rebalancing Schemes
"How rebalancing added over 2% to the returns of a simple ETF portfolio." This was the headline on an essay last fall by Mitch Tuchman, the entrepreneur behind MarketRiders, an advisory service for people who like exchange-traded funds. Rebalancing means selling off some of the winners in your account and using the cash to buy more of the laggards.


US News & World Report
Are Your Funds Keeping You From Becoming a Millionaire?
Mutual funds can drain upwards of $1 million from an investor's retirement savings over the course of several decades, according to a recent study. "Fees are recurring revenue [for fund companies]," says MarketRiders CEO Mitch Tuchman. "They're just siphoned out of accounts in ways that one cannot [easily] see. It's an insidious process."


Los Angeles Times
Fees can take a big bite out of retirement fund contributions
Making an annual contribution to a retirement plan? A recent study could give you pause. It says that more than half of the average person's IRA contribution is being eaten away in fees. "People need to understand that fees are lethal," said Mitch Tuchman, chief executive of a self-help portfolio management website called MarketRiders, which conducted the study of fees. "They are a hidden tax that people have no idea they're paying."


USA Today
If you are ready to invest, you can find advice on what to buy
"...join a subscription service that makes investment recommendations to you based on the way you answer a questionnaire. MarketRiders, for instance, will suggest which ETFs make the most sense for you and will prompt you with what to buy and when."


Barrons
With Warren as Your Wingman
Since Validea pays scant attention to asset correlation, its recommendations represent just a piece of a well-diversified portfolio. The site is best used in conjunction with a portfolio designer like MarketRiders (www.marketriders.com), focused on assembling the right balance of non-correlated assets. But building a portion of your portfolio the way Buffett or Graham might build it sure can't hurt.


Sacramento Bee
Check portfolio to see if it's time to adjust
A recent study done by MarketRiders gave a look at how high fees hurt over long time periods. It makes investors turn their head and consider lower costing ETFs instead of mutual funds.


MarketWatch
These Web sites let you invest with the top pros -- or be one
Tuchman is hoping that MarketRiders does for investing what TurboTax did to simplify tax returns. "Anybody can do their taxes and not know anything about accounting," he said. "You can make the jump to do your own investing. If you can figure out when you need the money and how much risk you can take, we're going to give you a perfect portfolio."


Barrons
Do-It-Yourself Portfolio Management -- With these online services, who needs the pros?
"If the past year's returns are as good as Wall Street's best and brightest can do, you might as well do it yourself, says Mitchell Tuchman, CEO of MarketRiders, a new investment-advisory service for D-I-Y investors."


New York Times
Stirring Up the Right Investment Mix
"The best index assistance system of all would let you pick just how much help you want or need and then pay for it accordingly. That's why I like a new service called MarketRiders."


Forbes
Do It Yourself Investing
"You don't have to pay a lot of money to get money managed...options include online services like MarketRiders."


USA Today
Exchange traded funds are a low-cost way to build portfolio
You're so cheap you haven't picked up a check since the Taft administration. But in investing, that's not a bad thing. And today, you can cobble together a portfolio of exchange-traded funds for less than a bag of second-hand mice... If it all seems too much, consider MarketRiders.com, which will suggest ETF portfolios for you and tell you when to rebalance. Cost: $10 a month.


USA Today
Is an ETF the right investment for you? Look beyond the hype
Exchange traded funds, low-cost packages of securities that trade like stocks, have grown from virtually nothing to more than $1 trillion worldwide in 10 years... "We're now into the bastardization of ETFs by Wall Street," says Mitch Tuchman, CEO of MarketRiders.com, a website that recommends broad-based ETFs for average investors.


TechCrunch
MarketRiders Promises Steady Returns Through The Magic of Exchange-Traded Funds
"If you think you can beat the stock market, don't bother reading...this post is about a startup that wants to make investing boring and predictable, which is something most of the investing public could use right now."


FastCompany
Money Changers: Eight Startups Brimming With Hope for the Financial Industry
"MarketRiders is part of a movement of Web-based financial startups creating services that embrace transparency (even in their largely fee-based pricing) and improve the customer experience. These are the same traits that changed everything from music to auto sales..."


Reuters
PersonalFinance: Web-based financial advisers
"MarketRiders is founded on modern portfolio theory...it's a remarkably simple, easy-to-use site."


Bank Investment Consultant
MarketRiders: Riding the Wave with DIY Investing
"The lesson many investors have learned is that their financial advisors can't beat the market and therefore are no more worthwhile than a simple computer program. Enter MarketRiders, a web-based investment advisory service that allows individual investors to type in their age, time horizon, investment experience and risk tolerance and sit back as a computer algorithm analyzes it and tells them what to buy and sell."


US News & World Report
The Great Rebalancing Debate
"In a recent release, the company says its rebalancing strategy gave investors in one of its bond-heavy model portfolios the chance to more than double their returns-from 2.37 percent to 5.05 percent-during the turbulent 12-month stretch that wrapped up at the end of September"


US News & World Report
Hedging Tips for ETF Traders
"'People who are active traders and are trying to use ETFs to hedge...might as well be playing at a roulette table. Usually they'll guess wrong and they'll get carried out,' says Mitch Tuchman, CEO and cofounder of MarketRiders.com."


Wall Street Technology
The New Online Wealth Management Competitors
"Sites such as MarketRiders and FiLife come closer to providing the type of financial advice typically doled out by financial advisers."


Business Pundit
MarketRiders Automates the Financial Advisor, Sort Of
"By cutting out the middleman, MarketRiders has potential to offer returns similar to existing fund managers', but without the hefty fees."


DailyFinance
New site brings investing to the masses, sort of
"What TurboTax did to CPAs, Mitch Tuchman hopes MarketRiders.com will do to investment brokers."


AllBusiness
How Much are Mutual Fund Fees Costing You?
...this tool is an interesting one, and one that can be a real eye-opener with regard to mutual fund fees. I suggest using it if you are interested in seeing just how much more of your money could be working for you.



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