Our Team

As co-founder and CEO of MarketRiders, Mitch conceived of and built a service for do-it-yourself investors to manage their own retirement portfolios. Modeled after strategies used by elite university endowments, pension funds, and foundations, MarketRiders today helps individual investors manage more than 12,000 portfolios valued at over $4 billion. Those investors have saved over $40 million in yearly fees and have enjoyed less risk in the process, a testament to Mitch’s desire to help working Americans retire with more.

Mitch Tuchman’s experience pioneering MarketRiders helped him define and codify the retirement needs of working Americans. In 2012, he co-founded Rebalance IRA to offer clients the same sophisticated investment advice as MarketRiders, but with personalized treatment offered by exclusive wealth management firms, at a fraction of the cost.

Mitch has over 25 years of experience in venture capital, public finance, and technology. He was a subadvisor to Apex Capital, LLC, on its $200 million technology and special situations portfolio and managed its venture capital fund. A frequent guest on CNBC, CNN, and Fox Business News, Mitch is regularly featured in major financial publications, including The New York Times, Barron’s, and Forbes Magazine. He also is a regular columnist for Forbes and MarketWatch.com.

"After seeing the financial services world from the inside, I realized there is no Wizard of Oz behind the curtain - just a lot of smart guys who sound smart, but statistically, can't add much value over any decent time horizon. We've just got to de-mystify investing for the average investor so he sees smart investing is actually very simple."

Ryan is a co-founder of MarketRiders and is an accomplished technologist who has applied his skills to both investing and operational finance. As our Chief Technology Officer, Ryan has overseen the development of all MarketRiders software and systems and has led development of the portfolio management system through the current version. Ryan is a rare technologist who knows how to listen and understand our subscriber requests and translate those requests into our software, which continues to improve and evolve.

Ryan also is a venture partner at Elevate Ventures where he evaluates early stage technology, life science, and advance manufacturing companies for possible investment and work with existing portfolio companies in areas ranging from marketing to strategy to technology development. He was the Director of Operations and Finance for Smule where, among other things, he served led the design and development for I Am T-Pain iPhone application. Ryan also served as the Chief Technology officer for Medical Care & Outcomes, where he developed the company's patient intervention system and helped guide the company through acquisition. From 2002 - 2006, Ryan worked as a financial analyst for two hedge funds, Joe Feshbach Partners in Palo Alto, and Financial Stocks in Cincinnati. Mr. Pfenninger holds a B.S. in Computer Information Systems and a M.S. in Information Systems, both from Indiana University.

"Easy-to-use technology can give anyone with money to invest, a powerful tool that replaces advisers and experts. We're always focused on making MarketRiders a place where the best investment practices are available to anyone through our tools."

Sally manages our client service department where she consults with and advises subscribers on how to best use the MarketRiders platform. She has advised individuals from a diversity of careers and a broad range of needs, from those just beginning their professional lives to retirees actively withdrawing from their savings. She finds great satisfaction in being able to guide people getting their retirement investments in order.

At MarketRiders, she has learned about the difficulties encountered in thinking about retirement in one’s 40s, or even 50s, and how to navigate competing financial demands. She applies this knowledge as an Investment Advisor with MarketRiders in addition to leading Client Services at Rebalance IRA.

Sally spent her early career at The Gap, working in the international group as a financial analyst responsible for forecasting, planning, and inventory investment strategies. She received a B.A. from the University of California at Los Angeles and an M.B.A. from the University of Southern California in 1992. Sally is a registered Investment Representative and has passed the Series 65 exam.

"I find great satisfaction in being able to guide people on how to use MarketRiders, knowing that my ability to empower them to manage their own money helps them reach their financial goals."