MarketRiders is the originator of the modern digital wealth revolution or robo-advisor. We are proud to usher in a new innovation in the financial markets. Our founding principal is to drive down costs and empower the average investor with technology and outstanding service. We do this by providing you with software that replaces a highly paid financial adviser and an arsenal of mutual funds. MarketRiders wasn't created to mine your pocketbooks. In fact, it's to do the opposite -- to make a difference and help people grow their nest eggs quickly and safely. Our service costs less than the fees paid annually on $10,000 worth of the average mutual fund. When you have the right asset mix, hold the right funds representing those asset classes, and keep total investment cost very low, you have a much higher probability of outperforming others who are trying to beat the market. That is what MarketRiders is all about.
MarketRiders first introduced our Do-It-Yourself subscription service which we still offer. We have since added,a professional driven SogoMarketRiders Managed service where we do the work of managing your investments if you don’t have the time or feel comfortable performing the work yourself. Both services use the powerful MarketRiders Technology to drive your investments and ultimately your goals.
You can open a SogoMarketRiders Managed account with a minimum of $2,500. It only takes about 10-15 minutes to open an account. Our on-boarding process is fast and easy to understand. If you get lost we can get you back on track. Please Contact us.
Depending on how you fund your account, the process typically takes between 2-4 days.
Accounts funded with cash deposits are generally invested the following business day. Accounts can also be funded with eligible positions; for more details please contact a SogoMarketRiders Advisor.
When you deposit money through SogoMarketRiders, your money is held at SogoTrade, a FINRA member broker-dealer and SIPC insured, with instructions to buy ETFs based on your desired asset allocation. SogoTrade clears its trades through a clearing firm of its choosing. SogoMarketRiders™ and SogoTrade are affiliate companies working together to help you achieve your goals.
We only purchase highly liquid securities, meaning cash can be available to you within the normal processing and settlement which usually takes between 4-6 business days.
We have a simple fee structure based on a percentage of the daily average of assets managed. Wealth management, trade costs and custody are included – you do not pay trade commissions. We bill monthly, in arrears. Our schedule of annual fees is as follows (or see it here):
Pick any online discount broker that you wish and open up an account for your portfolio. We'll tell you the ETFs to buy and the number of shares. Once you've bought those ETFs at your online broker, input your trades into our system, we'll track the portfolio for you and send you alerts if you need to make a change.
In 1990, millions of people thought they needed a CPA to do their taxes. Today, they use TurboTax. Today, most investors think they need help investing, but MarketRiders is like TurboTax for investors. It replaces the need for expensive help.
If you take control of the process yourself then over time the stress goes away, you're in control, and you find it doesn't require any genius or training. In 10 minutes and 3 steps, we will show you how to replace your stocks, mutual funds and your financial adviser.
That's the beauty of MarketRiders - it takes as little as onehalf hour to get your portfolio built and purchased at your online broker and another one or two hours a year to keep it rebalanced. If that seems like too much time, we will offer a new service built on the MarketRiders investment platform where we will manage your account for you. This premium service is a personalized service with exceptionally low fees. Send an email to if you would like more information.If you feel that this is too much to handle please check out our MarketRiders Managed Service were we do the work for you! Get started here.
We email a monthly statement for each portfolio and send rebalancing alerts whenever an alert is triggered. If you do not rebalance your portfolio, you will continue getting that alert every 7 days. MarketRiders has a sophisticated report function where you can look at your portfolio's performance in a variety of ways.
Yes, you can easily enter, track and rebalance your existing ETF portfolio. Once you enter your ETFs we'll show you the implicit asset allocation with your current portfolio. If you adjust your allocations, we'll send you the trades you need to make.
You can build and manage up to 10 portfolios with a single MarketRiders subscription.
Yes, you can build one portfolio and fund it from both taxable and non-taxable accounts or you can build mirror portfolios for each account- IRA and non-IRA. Oftentimes members will build one portfolio, allocate it proportionally to each account and then rebalance from within the larger non-taxable account.
Every employer provides its employees with a specific and limited number of investment choices in a 401K plan. If your company's plan allows you to manage your own 401K through a brokerage account and buy ETF in that account, then you can use our system. Check with your company to understand your plan's guidelines.
We recommend a portfolio size of at least $2500.00. MarketRiders allows even the newest investor to get started investing for their future.
MarketRiders charges users either a monthly subscription fee of $14.95 or a yearly fee of $149.95 to use our service. While this is the only fee that we collect, we wanted to provide additional transparency about how much it will cost you to purchase, own, and rebalance a portfolio on an annual basis. There are two main types of fees associated with buying and owning ETFs and index funds:
|ETF fund fees (0.17% average)||$45||$90||$270||$900||$1,800|
|$14.95 monthly subscription||$180||$180||$180||$180||$180|
|Total yearly fees||$385||$510||$930||$1,560||$2,460|
|Yearly fees as a % of portfolio||1.54%||1.02%||0.62%||0.31%||0.25%|
|Number of ETFs in portfolio||4||6||12||12||12|
First, you must set up a MarketRiders account by giving us your name, email address and password by clicking here. Once you have done that, you must complete the registration process by entering your billing information. You will be asked to:
Once you've done that, you are now ready to create your portfolio.
Go into your MarketRiders account under 'My Account' in the upper right corner and click 'Manage My Subscription'. Under 'What Would You Like To Do?' select 'Update my billing information.' Input your new card information and your new credit card will be billed on your next billing date.
Go into your MarketRiders account under 'My Account' in the upper right corner and click 'Manage My Subscription'. Under 'What Would You Like To Do?' select 'Change or upgrade my subscription.' Select the yearly plan and your credit card will be billed on your next billing date, providing you software access for the next full year.
No. We do not "convert" your current portfolio of mutual funds and stocks to ETFs, nor did we build the capability for you to enter these positions into our system. This is because we follow a strict methodology that ensures your portfolio has precise allocations to the specific asset classes that are best for you. We can't achieve the necessary precision with mutual funds and stocks - only with ETFs. In addition, as your positions move away from their targets, we send you rebalancing instructions. Mixing mutual funds and stocks into a portfolio prevents us from delivering rebalancing instructions. We don't want to sound inflexible, but if you want to take advantage of our methodology and easy-to-use software, we require that you invest in an all-ETF portfolio.
The simple answer is it depends. Rebalancing is a function of how you choose to set your alert function and how volatile the market is. We set our defaults so that in a typical market you'll be alerted 2-4 times yearly. In addition, if you tell us that you want to add or withdraw from your portfolio, MarketRiders will send you a list of how many shares of each ETF to buy or sell so your portfolio will be rebalanced. Our software constantly monitors your portfolio and triggers an alert when the percentage of an ETF, asset class, or whole portfolio is out of balance-- not based upon a scheduled interval of time.
MarketRiders has two "modes" to build a portfolio. With the first mode, "Build it for Me," we build a portfolio for you. Based upon your answers to our questions, our algorithms automatically fit a portfolio to your needs. Alternatively, you can also use the power tool features of "I Want To Build It" to build a custom ETF portfolio using nearly every available ETF (about 1,000) divided into 10 asset classes. Watch this video to learn more.
There are several ways. First, you can delete the portfolio and build another one. Second, if you made a mistake when you initially entered the prices you paid for your portfolio, you can correct these mistakes by clicking on "Change Entries" on your dashboard. Third, you can click on "Make Manual Entries" and buy or sell ETFs to make your balances accurate. This is helpful if you've received dividends from a DRIP plan.
Click on your portfolio's name from the dashboard. You will then see the portfolio and its returns. We show how much you've received in dividends this year in the "YTD Dividends" column.
We don't recommend automated dividend reinvestment, rather it is best to have your dividends be in cash so you can rebalance your portfolio as needed to meet your target asset allocation. If you choose to use an automated dividend reinvestment program, then periodically, you will have to manually add the shares received through the program by clicking on "Make Manual Entries."
ETF stands for Exchange Traded Fund. These are funds that trade on the stock exchange just like any stock. You follow the same procedure at your online broker to buy an ETF as you would any stock like IBM or GE. It should cost you between $4 and $10 per trade.
ETFs are not a secret, but investment professionals often don't make fees from them, so they go ignored.
Each ETF is a "basket" of stocks that represent a particular index. For example if you wanted to own every stock in the S&P 500 Index, you would by one of several ETFs that follows that index - an example being "SPY" or Spiders. By owning one share of SPY, you gain diversification across 500 stocks.
With ETFs you can invest in practically any market you want. Some of the most popular indexes are the S&P 500 (tracks the largest U.S. public companies), the Russell 2000 (tracks some of the smallest U.S. public companies) and the Morgan Stanley Europe Asia Far East (EAFE) index composed of companies in developed foreign countries. ETFs also allow you to invest in real estate, bonds, commodities, sectors and other markets. There are currently over 800 ETFs now available and growing.
Mutual funds are 6 -10 times more expensive than ETFs because they hire pros who try to select a few stocks within the index that will "beat" it. But when you invest in an index fund, you basically get the exact returns of the index.
Since computers (not humans) manage the stocks in an ETF, the fees are very low. MarketRiders portfolios employ the best ETFs based upon low fees, high trade volume and low turnover (which reduce taxes).
Based upon your profile, MarketRiders does what a great investment adviser does, we automatically calculate the right allocations in stocks, bonds, real estate and other asset classes for you based upon your age, time horizon, risk tolerance and investment experience.