{"id":9548,"date":"2015-04-03T06:39:12","date_gmt":"2015-04-03T13:39:12","guid":{"rendered":"http:\/\/www.marketriders.com\/investing\/?p=9548"},"modified":"2016-12-21T07:27:47","modified_gmt":"2016-12-21T15:27:47","slug":"investing-ride-a-bull-fend-off-a-bear","status":"publish","type":"post","link":"https:\/\/www.marketriders.com\/investing\/investing-ride-a-bull-fend-off-a-bear\/","title":{"rendered":"Investing: Ride A Bull, Fend Off A Bear"},"content":{"rendered":"<p>By about this point, you are likely to begin running into columns online giving advice about what to do when the stock market enters yet another potential up year \u2014 it&#8217;s seventh since the lows of 2008 and early 2009.<\/p>\n<p>Using phrases such as &#8220;fear an aging bull&#8221; and &#8220;bears throw in the towel,&#8221; the general purpose of these articles is to reassure market timers, those investors who <a title=\"Stock Market Timing: Systematic Losses\" href=\"https:\/\/www.marketriders.com\/investing\/stock-market-timing-systematic-losses\/?utm_source=marketriders&amp;utm_term=investing-ride-a-bull-fend-off-a-bear\/\">think they know exactly which way the markets will go<\/a> next.<\/p>\n<p>Nobody knows. That&#8217;s the simple fact. It&#8217;s only in retrospect that people find their philosophical positions validated. Think back to all the weddings you&#8217;ve been to over the years. Now consider who is divorced and who is not.<\/p>\n<p>Be honest, now. Some of the relationships you might have written off are going strong, while some of the &#8220;dream couples&#8221; we all knew broke up.<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/jmanners\/224568741\/\"><img loading=\"lazy\" class=\"alignnone  wp-image-9564\" src=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2015\/04\/224568741_455fae553a_z.jpg\" alt=\"investing\" width=\"493\" height=\"370\" srcset=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2015\/04\/224568741_455fae553a_z.jpg 640w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2015\/04\/224568741_455fae553a_z-300x225.jpg 300w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2015\/04\/224568741_455fae553a_z-170x128.jpg 170w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2015\/04\/224568741_455fae553a_z-85x64.jpg 85w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/a><\/p>\n<p>That&#8217;s the really interesting part about investing psychology. We are big into confirmation bias, evidence that things we already believe to be true must be true. If you&#8217;re a natural bull, a rising stock market proves your trust is well-placed.<\/p>\n<p>If you&#8217;re more of a bear, well, seven years of rising stocks \u00a0is certainly a test of your patience. But it&#8217;s no proof of your wrongness, just of the level of delusion among others.<\/p>\n<p>The middle ground feels like a weak choice. Our human nature, besides making us rampant devourers of any evidence we were right all along, also <a title=\"Stocks Too High? Emotions Will Cost You\" href=\"https:\/\/www.marketriders.com\/investing\/stocks-high-emotions-will-cost\/?utm_source=marketriders&amp;utm_term=investing-ride-a-bull-fend-off-a-bear\/\">makes us want to pick a side<\/a>. Luck favors the bold, right?<\/p>\n<p>Yet the data shows how wrong that is. J.P. Morgan and market research firm Dalbar found\u00a0that individual investors are absolutely terrible at picking sides. The average investor has a 20-year return of 2.5%, just a hair above inflation.<\/p>\n<p>Bonds alone would have earned you 5.7% over that period, from 1994 through 2013, while the S&amp;P 500 returned 9.2%.<\/p>\n<p>Bull? Bear? It doesn&#8217;t matter at all. What matters is <em><a title=\"An Easy Way To Pick Your Retirement Age\" href=\"https:\/\/www.marketriders.com\/investing\/easy-way-pick-retirement-age\/?utm_source=marketriders&amp;utm_term=investing-ride-a-bull-fend-off-a-bear\/\">when do you need your money<\/a>?<\/em><\/p>\n<p>If the answer is &#8220;Oh, in about 20 years,&#8221; then you should own a portfolio that is mostly stocks, including foreign equities and emerging markets.<\/p>\n<p>If you said something more like, &#8220;I think I need my retirement money in just a few years,&#8221; own a portfolio that is more conservative.<\/p>\n<h2>Risk tolerance<\/h2>\n<p>A well-designed portfolio that is matched to your risk tolerance and time horizon will inevitably <a title=\"You Just Missed A Huge Bull Market\" href=\"https:\/\/www.marketriders.com\/investing\/you-just-missed-a-huge-bull-market\/?utm_source=marketriders&amp;utm_term=investing-ride-a-bull-fend-off-a-bear\/\">capture most of the bull years<\/a> while being conservatively invested later, when you can&#8217;t afford to lose too much.<\/p>\n<p>Removing your emotions \u2014 and your reward-seeking brain \u2014 from the equation allows you to get a return close to the long-term return of the stock market while not taking on a huge amount of risk late in the game.<\/p>\n<p>The secret is discipline, rebalancing and keeping an eye on cost. The mutual fund industry would like you to believe that it&#8217;s more complicated than that, but it&#8217;s just not. Ride a bull, fend off a bear and <a title=\"Retirement Investing Should Be Easy\" href=\"https:\/\/www.marketriders.com\/investing\/retirement-investing-easy\/?utm_source=marketriders&amp;utm_term=investing-ride-a-bull-fend-off-a-bear\/\">retire on time<\/a> \u2014 it really is within your grasp.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By about this point, you are likely to begin running into columns online giving advice about what to do when the stock market enters yet another potential up year \u2014 &hellip; <a href=\"https:\/\/www.marketriders.com\/investing\/investing-ride-a-bull-fend-off-a-bear\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":9564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_rev_ctl_limit":""},"categories":[3],"tags":[62,43,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investing: Ride A Bull, Fend Off A Bear | MarketRiders<\/title>\n<meta name=\"description\" content=\"People think they know exactly which way the markets will go next. 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