{"id":8091,"date":"2014-08-08T07:49:19","date_gmt":"2014-08-08T14:49:19","guid":{"rendered":"http:\/\/www.marketriders.com\/investing\/?p=8091"},"modified":"2016-12-21T07:27:57","modified_gmt":"2016-12-21T15:27:57","slug":"investing-cost-eats-half-gains","status":"publish","type":"post","link":"https:\/\/www.marketriders.com\/investing\/investing-cost-eats-half-gains\/","title":{"rendered":"How Investing Cost Eats Half Of Your Gains"},"content":{"rendered":"<p>We all love a bargain, but a funny thing happens when we go to buy. Fear kicks in.<\/p>\n<p>What if the product or service we are considering falls short of our needs? What if the outcomes are unacceptable? That moment of indecision is important. It&#8217;s the reason branding is so powerful.<\/p>\n<p>Think about a can of beans. Chances are, you grew up in a household where one brand or another of beans was a constant. Today you might pick up the same can without a second thought.<\/p>\n<p>Or do you? Grocery stores have made a huge push into generic products, sold today as &#8220;store brands.&#8221; The labels are all the same, usually the store&#8217;s signature color scheme and logo, whether it&#8217;s beans or bacon.<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Boston_baked_beans\"><img loading=\"lazy\" class=\"alignnone  wp-image-8097\" src=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/08\/Boston_Baked_Beans_in_Concord_Mass_2012-0193-800x533.jpg\" alt=\"Boston_Baked_Beans_in_Concord,_Mass_2012-0193\" width=\"416\" height=\"277\" srcset=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/08\/Boston_Baked_Beans_in_Concord_Mass_2012-0193-800x533.jpg 800w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/08\/Boston_Baked_Beans_in_Concord_Mass_2012-0193-300x200.jpg 300w\" sizes=\"(max-width: 416px) 100vw, 416px\" \/><\/a><\/p>\n<p>And if you try it once, it&#8217;s likely you will find that beans are beans. The store brand is 30 percent cheaper, however, and it makes you wonder: Where does the extra money I pay for branded beans go?<\/p>\n<p>The simple answer is advertising. The more complicated answer is into the pockets of the shareholders of\u00a0whatever giant food company makes the branded beans.<\/p>\n<p>Money management for retirement is rife with branding. Go into the lobby of a storefront brokerage sometime. The color schemes match the brochures, which match the web site, which match the logos you see on billboards and TV.<\/p>\n<p>All of <a title=\"Fund Fees: Slash Them Early\" href=\"https:\/\/www.marketriders.com\/investing\/fund-fees-slash-them-early\/?utm_source=marketriders&amp;utm_term=2014-08-08-investing-cost-eats-half-gains\/\">that branding costs money<\/a>. It&#8217;s meant to assure you of a quality experience. Fear creates indecision, branding reduces fear.<\/p>\n<p>What do you pay for that extra bit of reassurance? Well, quite a lot more than you pay for beans. It&#8217;s not a simple markup. Nothing about money\u00a0is ever simple.<\/p>\n<p style=\"color: #333333;\">The fees you pay for active money management at the typical big brokerage is a never one-time cost. They are continuous, bear no relationship to performance, and they compound.<\/p>\n<p style=\"color: #333333;\">An advisor who does fee-only planning or otherwise acts as a fiduciary is one thing. But many investors who use brokerages don&#8217;t get this level of attention at all. Yet they pay the fees anyway.<\/p>\n<p>Let&#8217;s break it down. Mostly likely, your retirement investing costs are:<\/p>\n<p><strong>Continuous:<\/strong> You probably pay a financial advisor a percentage of your total assets as a retainer, in many cases 1% of your money every year. So, if you have $500,000, you pay the advisor $5,000 each and every year. If you have $1 million, your cost is $10,000 a year. Add to that <a title=\"Mutual Fund Fees Too High? Here\u2019s Why\" href=\"https:\/\/www.marketriders.com\/investing\/mutual-fund-fees-too-high-heres-why\/?utm_source=marketriders&amp;utm_term=2014-08-08-investing-cost-eats-half-gains\/\">the cost of mutual funds<\/a>, and now you&#8217;re talking 2.5% or more. Picture $25,000 leaving your account every 12 months. Hurts, right?<\/p>\n<p><strong>Bear no relationship to performance:<\/strong> Had a bad year in the markets? Maybe your portfolio returned nothing at all or lost a little? You still pay the manager. Sure, it&#8217;s perhaps slightly fewer\u00a0total dollars, since your account balance is a bit lower. But it&#8217;s still 2% or more of your money. Once you realize that most money managers <a title=\"Why You Should Ignore \u2018Top Funds\u2019 Lists\" href=\"https:\/\/www.marketriders.com\/investing\/ignore-top-funds-lists\/?utm_source=marketriders&amp;utm_term=2014-08-08-investing-cost-eats-half-gains\/\">struggle to keep up with the market<\/a>, this is a particularly hard fact to swallow.<\/p>\n<p><strong>Compounding:<\/strong> Say you give $10,000 to your advisor this year. Your account is now $10,000 lower and his or her account is now $10,000 higher. Now and forever, that money will be growing in the name of your advisor, not you. That&#8217;s how high-cost money managers get rich. They take up to <a title=\"Hidden Fees That Eat Your Retirement Alive\" href=\"https:\/\/www.marketriders.com\/investing\/hidden-fees-eat-retirement-alive\/?utm_source=marketriders&amp;utm_term=2014-08-08-investing-cost-eats-half-gains\/\">half of your potential long-term gain<\/a> for themselves.<\/p>\n<p>Half? That&#8217;s right. Your advisor is charging 1% and the underlying mutual funds he or she buys for you are charging, on average, 1.5% more. Because of compounding, after 10 years the managers have captured a third of your gains. Stay in for 30 years and it&#8217;s more like half.<\/p>\n<p>Stay in for 50 years and it&#8217;s closer to 80%. That&#8217;s <a title=\"Key to Retirement Success Is Compounding\" href=\"https:\/\/www.marketriders.com\/investing\/key-to-retirement-success-is-compounding\/?utm_source=marketriders&amp;utm_term=2014-08-08-investing-cost-eats-half-gains\/\">how compounding works<\/a>. As time passes, the cumulative effect is magnified. The only question is, is your money magnified on behalf of you, or your money manager?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all love a bargain, but a funny thing happens when we go to buy. Fear kicks in. What if the product or service we are considering falls short of &hellip; <a href=\"https:\/\/www.marketriders.com\/investing\/investing-cost-eats-half-gains\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":8097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_rev_ctl_limit":""},"categories":[12],"tags":[54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Investing Cost Eats Half Of Your Gains | MarketRiders<\/title>\n<meta name=\"description\" content=\"The investing cost of active money management are a never one-time cost. 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