{"id":7861,"date":"2014-07-11T14:23:49","date_gmt":"2014-07-11T21:23:49","guid":{"rendered":"http:\/\/www.marketriders.com\/investing\/?p=7861"},"modified":"2016-12-21T07:27:59","modified_gmt":"2016-12-21T15:27:59","slug":"buy-low-sell-high-easy-know","status":"publish","type":"post","link":"https:\/\/www.marketriders.com\/investing\/buy-low-sell-high-easy-know\/","title":{"rendered":"Buy Low Sell High? Easy If You Know How"},"content":{"rendered":"<p style=\"color: #333333;\">Markets\u00a0are interesting beasts. In a sense, they are purest form of capitalism, a space where all that matters is transactions.<\/p>\n<p style=\"color: #333333;\">According to investment researchers, the sheer mass of buying and selling going on in our capital\u00a0markets\u00a0means that prices reflect, all the time, the actual value of the underlying companies.<\/p>\n<p style=\"color: #333333;\"><a href=\"http:\/\/commons.wikimedia.org\/wiki\/File:NYSE_2006-06-17.JPG\"><img loading=\"lazy\" class=\"alignnone  wp-image-7863\" src=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/07\/NYSE_2006-06-17.jpg\" alt=\"buy low sell high\" width=\"367\" height=\"275\" srcset=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/07\/NYSE_2006-06-17.jpg 512w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/07\/NYSE_2006-06-17-300x225.jpg 300w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/07\/NYSE_2006-06-17-170x128.jpg 170w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2014\/07\/NYSE_2006-06-17-85x64.jpg 85w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/a><\/p>\n<p style=\"color: #333333;\">People take issue with that idea, and I understand why.\u00a0Stocks\u00a0sometimes are\u00a0<a title=\"How To Invest In Stock For Retirement\" href=\"https:\/\/www.marketriders.com\/investing\/how-to-invest-in-stock-for-retirement\/?utm_source=marketriders&amp;utm_term=2014-07-11-buy-low-sell-high-easy-if-you-know-how\/\">bid way down or way up<\/a>, depending on the emotions of shareholders. That&#8217;s a powerful force.<\/p>\n<p style=\"color: #333333;\">It&#8217;s also an utterly unpredictable one. There&#8217;s no reason a stock you bought has to go up or a stock you hold can&#8217;t continue to go down. You might disagree with the direction of your holdings, but the fact remains that prices are set by others.<\/p>\n<p style=\"color: #333333;\">And that, in the simplest, non-mathematical terms, is what Modern Portfolio Theory is all about. Prices are accurate because there is no alternative universe in which the valuation of a company is different from the minute-to-minute tick of its stock price.<\/p>\n<p style=\"color: #333333;\">You can be given stock, perhaps, as compensation, or earn it through a company program. You might inherit it free of taxes. You could, potentially, trade stock in one firm for shares in another, as companies sometimes do in order to merge.<\/p>\n<p style=\"color: #333333;\">But if you have to buy or sell in an exchange, the price is the price\u00a0<a title=\"Emotion Free Investing Is the Key\" href=\"https:\/\/www.marketriders.com\/investing\/emotion-free-investing-is-the-key\/?utm_source=marketriders&amp;utm_term=2014-07-11-buy-low-sell-high-easy-if-you-know-how\/\">at the moment you decide to get in or out<\/a>, end of story. Whatever happens\u00a0next\u00a0won&#8217;t change the price you paid, and that price was in fact the &#8220;value&#8221; of the company at that moment in time.<\/p>\n<p style=\"color: #333333;\">So how to do what all investors want to do, which is to buy low and sell high? It&#8217;s disarmingly easy.<\/p>\n<h2 style=\"color: #333333;\"><strong>Automate it!<\/strong><\/h2>\n<p style=\"color: #333333;\">First, own a portfolio of investments, one which includes\u00a0stocks, bonds, real estate, commodities and foreign equities and debt.<\/p>\n<p style=\"color: #333333;\">Next, make sure the portfolio accurately reflects your ability to withstand the ups and downs of the markets. You don&#8217;t want to be scared out of an investment for no reason.<\/p>\n<p style=\"color: #333333;\">Finally, let the market does it&#8217;s magic. As some assets rise in value, you sell off a portion of them to buy those that have declined.<\/p>\n<p style=\"color: #333333;\">You can keep track by measuring the percentages: If you expect to be\u00a0<a title=\"Get Your Retirement Stocks Bonds Mix Right\" href=\"https:\/\/www.marketriders.com\/investing\/get-your-retirement-stocks-bonds-mix-right\/?utm_source=marketriders&amp;utm_term=2014-07-11-buy-low-sell-high-easy-if-you-know-how\/\">60% stocks and 40% bonds<\/a>, but the balance right now is more like 65\/35, you sell the extra in stocks and buy bonds till you&#8217;re back in a 60\/40 balance.<\/p>\n<p style=\"color: #333333;\">That&#8217;s selling high and buying low, automatically, and it&#8217;s the path to a better, more reliable long-term return.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markets\u00a0are interesting beasts. In a sense, they are purest form of capitalism, a space where all that matters is transactions. According to investment researchers, the sheer mass of buying and &hellip; <a href=\"https:\/\/www.marketriders.com\/investing\/buy-low-sell-high-easy-know\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":7863,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_rev_ctl_limit":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buy Low Sell High? Easy If You Know How | MarketRiders<\/title>\n<meta name=\"description\" content=\"So how to do what all investors want to do, which is to buy low and sell high? 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