{"id":7138,"date":"2013-11-04T10:27:15","date_gmt":"2013-11-04T18:27:15","guid":{"rendered":"http:\/\/www.marketriders.com\/investing\/?p=7138"},"modified":"2016-12-21T07:28:19","modified_gmt":"2016-12-21T15:28:19","slug":"picking-among-investment-companies-primer","status":"publish","type":"post","link":"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/","title":{"rendered":"Picking Among Investment Companies: A Primer"},"content":{"rendered":"<p>If you save money for retirement primarily through a workplace 401k, your choice of investment companies is likely limited.<\/p>\n<p>However, if you put money into a separate Roth IRA account or roll over into a\u00a0<a title=\"Safe Self-Directed IRAs For Retirement Investors\" href=\"https:\/\/www.marketriders.com\/investing\/safe-self-directed-iras-for-retirement-investors\/?utm_source=marketriders&amp;utm_term=2013-11-08-picking-among-investment-companies-a-primer\/\">personal IRA<\/a>, well, it&#8217;s wide open. And that&#8217;s where the problems begin.<\/p>\n<p>Wall Street\u00a0firms know you have questions, so they quite cleverly market to very different segments of the investing public: slow-and-steady saver, hot-dog day traders and everyone in-between.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone  wp-image-7139\" alt=\"investment companies\" src=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591.jpg\" width=\"307\" height=\"230\" srcset=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591.jpg 512w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591-300x225.jpg 300w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591-170x128.jpg 170w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591-85x64.jpg 85w\" sizes=\"(max-width: 307px) 100vw, 307px\" \/><\/p>\n<p>So which investment companies are\u00a0best? It&#8217;s really a personality-type question, but here&#8217;s a good way to get started.<\/p>\n<p><strong>1. Where do your friends invest?<\/strong><\/p>\n<p>One good indicator of the likely &#8220;correct&#8221; answer is to poll your peers. If you travel in a country club atmosphere and have\u00a0<a title=\"How Rich People Stay Rich: A Primer\" href=\"https:\/\/www.marketriders.com\/investing\/how-rich-people-stay-rich-a-primer\/?utm_source=marketriders&amp;utm_term=2013-11-08-picking-among-investment-companies-a-primer\/\">mostly rich friends<\/a>, they offer a pool of experiences, both good and bad, from which to draw. Use your network to learn.<\/p>\n<p>If you&#8217;re just starting out, ask anyway. Your smarter, more forward-learning friends probably know a lot from their own research of investment companies. Quiz them over drinks.<\/p>\n<p><strong>2. Do you value 24\/7 access?<\/strong><\/p>\n<p>Most investment companies\u00a0these days have pretty good online access, mobile apps, call centers and the like. If you expect to trade often or after-hours, be sure what they offer is up to your standards.<\/p>\n<p>If not, then even a basic web presence might be enough to keep you comfortable with your money. Test a variety of sites before committing long term. Moving and retitling money can be a pain.<\/p>\n<p><strong>3. Do you need an office and a face?<\/strong><\/p>\n<p>Lots of investment companies\u00a0have a big\u00a0Wall Street\u00a0presence but limited personal contact beyond a few wealthy zip codes. Others are on every street corner and even knock on doors to drum up business.<\/p>\n<p>Both of these approaches represent an\u00a0<a title=\"Fund Fees: Slash Them Early\" href=\"https:\/\/www.marketriders.com\/investing\/fund-fees-slash-them-early\/?utm_source=marketriders&amp;utm_term=2013-11-08-picking-among-investment-companies-a-primer\/\">investment cost<\/a>\u00a0which is passed, inevitably, on to you. Be sure to buy enough contact, but do not overpay for bricks-and-mortar offices that you might not need.<\/p>\n<p><strong>4. What about banking services?<\/strong><\/p>\n<p>A lot of investors are perfectly happy to bank in one place and invest in another. Some want one-stop-shopping. The &#8220;financial supermarket&#8221; approach has been a mixed bag as \u00a0a business model but it&#8217;s worth considering the hassle of keeping things separated, such as money transfer concerns.<\/p>\n<p>On the other hand, you might find a great bank that lacks trading desk depth, or a trading operation that offers banking services short of your real needs. It&#8217;s a balancing act.<\/p>\n<p><strong>5. What are the costs?<\/strong><\/p>\n<p>Finally, be very, very careful about the ongoing costs of the relationship. If you are charged per trade, what are those commissions going to be? If you must pay annual account fees, are they in line with your actual investing profile?<\/p>\n<p><a title=\"Low Expense Ratio ETFs: A No-Brainer\" href=\"https:\/\/www.marketriders.com\/investing\/low-expense-ratio-etfs-a-no-brainer\/?utm_source=marketriders&amp;utm_term=2013-11-08-picking-among-investment-companies-a-primer\/\">Costs are a retirement killer<\/a>, so minimize them whenever you can.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you save money for retirement primarily through a workplace 401k, your choice of investment companies is likely limited. However, if you put money into a separate Roth IRA account &hellip; <a href=\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":7139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_rev_ctl_limit":""},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Picking Among Investment Companies: A Primer | MarketRiders<\/title>\n<meta name=\"description\" content=\"So which marketriders are best? It&#039;s really a personality-type question, but here&#039;s a good way to get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Picking Among Investment Companies: A Primer | MarketRiders\" \/>\n<meta name=\"twitter:description\" content=\"So which marketriders are best? It&#039;s really a personality-type question, but here&#039;s a good way to get started.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@marketriders\" \/>\n<meta name=\"twitter:site\" content=\"@marketriders\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MarketRiders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/\",\"url\":\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/\",\"name\":\"Picking Among Investment Companies: A Primer | MarketRiders\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketriders.com\/investing\/#website\"},\"datePublished\":\"2013-11-04T18:27:15+00:00\",\"dateModified\":\"2016-12-21T15:28:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.marketriders.com\/investing\/#\/schema\/person\/f2be262f5c0f3ed5ad50d6c40640ba8c\"},\"description\":\"So which marketriders are best? It's really a personality-type question, but here's a good way to get started.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.marketriders.com\/investing\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Picking Among Investment Companies: A Primer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.marketriders.com\/investing\/#website\",\"url\":\"https:\/\/www.marketriders.com\/investing\/\",\"name\":\"MarketRiders.com\",\"description\":\"How To Become A Better Investor\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.marketriders.com\/investing\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.marketriders.com\/investing\/#\/schema\/person\/f2be262f5c0f3ed5ad50d6c40640ba8c\",\"name\":\"MarketRiders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.marketriders.com\/investing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8e06113f594828daaf313d283544d566?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8e06113f594828daaf313d283544d566?s=96&d=mm&r=g\",\"caption\":\"MarketRiders\"},\"sameAs\":[\"https:\/\/www.marketriders.com\"],\"url\":\"https:\/\/www.marketriders.com\/investing\/author\/support\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Picking Among Investment Companies: A Primer | MarketRiders","description":"So which marketriders are best? It's really a personality-type question, but here's a good way to get started.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/","twitter_card":"summary_large_image","twitter_title":"Picking Among Investment Companies: A Primer | MarketRiders","twitter_description":"So which marketriders are best? It's really a personality-type question, but here's a good way to get started.","twitter_image":"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2013\/11\/Riviera_Country_Club_1591.jpg","twitter_creator":"@marketriders","twitter_site":"@marketriders","twitter_misc":{"Written by":"MarketRiders","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/","url":"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/","name":"Picking Among Investment Companies: A Primer | MarketRiders","isPartOf":{"@id":"https:\/\/www.marketriders.com\/investing\/#website"},"datePublished":"2013-11-04T18:27:15+00:00","dateModified":"2016-12-21T15:28:19+00:00","author":{"@id":"https:\/\/www.marketriders.com\/investing\/#\/schema\/person\/f2be262f5c0f3ed5ad50d6c40640ba8c"},"description":"So which marketriders are best? It's really a personality-type question, but here's a good way to get started.","breadcrumb":{"@id":"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketriders.com\/investing\/picking-among-investment-companies-primer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketriders.com\/investing\/"},{"@type":"ListItem","position":2,"name":"Picking Among Investment Companies: A Primer"}]},{"@type":"WebSite","@id":"https:\/\/www.marketriders.com\/investing\/#website","url":"https:\/\/www.marketriders.com\/investing\/","name":"MarketRiders.com","description":"How To Become A Better Investor","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketriders.com\/investing\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketriders.com\/investing\/#\/schema\/person\/f2be262f5c0f3ed5ad50d6c40640ba8c","name":"MarketRiders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketriders.com\/investing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8e06113f594828daaf313d283544d566?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8e06113f594828daaf313d283544d566?s=96&d=mm&r=g","caption":"MarketRiders"},"sameAs":["https:\/\/www.marketriders.com"],"url":"https:\/\/www.marketriders.com\/investing\/author\/support\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/posts\/7138"}],"collection":[{"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/comments?post=7138"}],"version-history":[{"count":2,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/posts\/7138\/revisions"}],"predecessor-version":[{"id":7141,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/posts\/7138\/revisions\/7141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/media\/7139"}],"wp:attachment":[{"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/media?parent=7138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/categories?post=7138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketriders.com\/investing\/wp-json\/wp\/v2\/tags?post=7138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}