{"id":10707,"date":"2016-06-23T06:19:52","date_gmt":"2016-06-23T13:19:52","guid":{"rendered":"http:\/\/www.marketriders.com\/investing\/?p=10707"},"modified":"2016-12-20T13:41:49","modified_gmt":"2016-12-20T21:41:49","slug":"wine-like-investments-proves-cheap-can-great","status":"publish","type":"post","link":"https:\/\/www.marketriders.com\/investing\/wine-like-investments-proves-cheap-can-great\/","title":{"rendered":"Wine, Like Investments, Proves Cheap Can Be Great"},"content":{"rendered":"<p>We overpay for a lot of things on the presumption that price and quality are closely connected \u2014 perfumes, wine, certain restaurant experiences, travel. Even investments.<\/p>\n<p>While it&#8217;s true that some things are much better than others, it&#8217;s also true that just about <a href=\"https:\/\/www.marketriders.com\/investing\/indexing-powerful-investing-heres\/?utm_source=marketriders&amp;utm_term=wine-like-investments-proves-cheap-can-great\/\">anything can be commoditized and made more cheaply<\/a>. Just recently, a $6 bottle of wine sold by Walmart in Britain won\u00a0an award.<\/p>\n<p>That&#8217;s right, <a href=\"http:\/\/www.cnbc.com\/2016\/06\/16\/wal-mart-brand-red-wine-named-one-of-the-best-in-the-world.html\">a $6 bottle<\/a> sold by\u00a0a mass market retailer is considered one of the best wines in the world. You can get La Monda Reserva Malbec, a Chilean red, only at Asda stores in the U.K. Good luck with that; their website crashed with news of the award.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-10708\" src=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2016\/06\/Malbec_grapes-800x531.jpg\" alt=\"cheap\" width=\"462\" height=\"307\" srcset=\"https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2016\/06\/Malbec_grapes-800x531.jpg 800w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2016\/06\/Malbec_grapes-300x199.jpg 300w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2016\/06\/Malbec_grapes-768x510.jpg 768w, https:\/\/www.marketriders.com\/investing\/wp-content\/uploads\/2016\/06\/Malbec_grapes.jpg 2048w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/p>\n<p>The larger point is that commodification is not a bad thing, especially when it brings quality into a price range that anybody can afford. The very same thing has happened with investing.<\/p>\n<p>It used to be that <a href=\"https:\/\/www.marketriders.com\/investing\/why-your-broker-doesnt-put-you-first\/?utm_source=marketriders&amp;utm_term=wine-like-investments-proves-cheap-can-great\/\">investing was hard work<\/a>. You needed a stock broker to even get access to common stocks, and commissions were high.<\/p>\n<p>Even so, knowing which stocks to buy was important. Trading was slow and illiquid. It was hard to get into a company at the right price and easy to make mistakes.<\/p>\n<p>Faster forward a decade or two and now millions of ordinary people invest in common stocks. The sheer demand has created\u00a0a much more liquid market.<\/p>\n<p>Access to\u00a0the tools you need to invest safely have declined in price, too. First through mutual funds and then, soon after, through\u00a0index funds and exchange-traded funds.<\/p>\n<p>Now it costs very little to <a href=\"https:\/\/www.marketriders.com\/investing\/think-less-retirement-not-more\/?utm_source=marketriders&amp;utm_term=wine-like-investments-proves-cheap-can-great\/\">create a risk-adjusted portfolio<\/a> that can hold its own against even highly paid professional money managers. The value of trying to &#8220;trade against&#8221; the markets virtually has been eliminated.<\/p>\n<p>Not that it&#8217;s impossible to beat the market average, just that it&#8217;s very unlikely to do so consistently and the cost of trying easily overwhelms any advantage you might have accrued in the effort.<\/p>\n<p>In fact, trying to trade against professionals (and plenty of amateurs still, it must be said) only increases your risk of loss.<\/p>\n<h2>The cheap route<\/h2>\n<p>Why not go the cheap route, save the trouble and have as good or better an experience as anyone out there at a fraction of the cost? Why not have that $6 bottle of wine and just enjoy it?<\/p>\n<p>The reason, for many investors, is that their own egos won&#8217;t let them. They really do want to try to &#8220;win&#8221; at investing, even if\u00a0that\u00a0means <a href=\"https:\/\/www.marketriders.com\/investing\/stocks-high-emotions-will-cost\/?utm_source=marketriders&amp;utm_term=wine-like-investments-proves-cheap-can-great\/\">greatly increasingly the likelihood of losing<\/a>.<\/p>\n<p>Retirement investing isn&#8217;t a contest with winners and losers. Your investments will grow and compound so long as you invest and avoid emotional mistakes along the way.<\/p>\n<p>Will you make more than your neighbor when it comes to annualized returns? Most probably, since you are less likely to\u00a0blow it all late in the process\u00a0on an ill-advised gamble.<\/p>\n<p>Even if you do about the same as most investors, that&#8217;s <a href=\"https:\/\/www.marketriders.com\/investing\/compound-interest-grow-retirement-lily-pads\/?utm_source=marketriders&amp;utm_term=wine-like-investments-proves-cheap-can-great\/\">good enough to retire<\/a>, then spend your golden years enjoying a few $6 bottles of really nice Malbec, and perhaps a few laughs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We overpay for a lot of things on the presumption that price and quality are closely connected \u2014 perfumes, wine, certain restaurant experiences, travel. Even investments. While it&#8217;s true that &hellip; <a href=\"https:\/\/www.marketriders.com\/investing\/wine-like-investments-proves-cheap-can-great\/\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":10708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_wp_rev_ctl_limit":""},"categories":[7],"tags":[62,64,43,37],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wine, Like Investments, Proves Cheap Can Be Great | MarketRiders<\/title>\n<meta name=\"description\" content=\"We overpay on the presumption that price and quality are closely connected \u2014 perfumes, wine, certain restaurant experiences, travel. 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