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The System

3. How Wall Street keeps you at the table

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Wall Street's real mission isn't to help you make what the markets return. It's to keep your money in their control so they can use it to take some of those returns for themselves. No wonder Wall Street wages a constant propaganda machine to convince you they can help you beat the House. But if you believe their message, you are simply being duped. As in a casino, no one really beats the House because the odds are stacked in favor of the casino. Even if someone does win big on occasion, the odds eventually catch up and the winner will lose.

Look at all the media attention that Wall Street buys in an effort to keep you at the table. Think about all the newspaper ads and fund prospectuses boasting stellar returns. Consider the relentless flow of guests on financial programs and websites touting their stock-picking expertise. Add to that the millions of dollars spent on investment magazines, financial newsletters and other efforts to keep Wall Street in your face. It's all about keeping your money-and keeping you convinced that you can beat the House. Wall Street wants disempowered investors. They want to make sure you see investing as complicated, confusing and something to be handled only by "experts." So when you read their stories about how complicated the market is, and how you shouldn't try this at home, just consider the source. Keep in mind that Wall Street is selling market mystique. By convincing you not to do it on our own, they keep their hands on your money and stay profitable.


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What The Experts Say

David Swensen, Chief Investment Office, Yale University
Mr. Swensen's book "Unconventional Success: A Fundamental Approach to Personal Investment," promotes the core basis of The System.

Read what David Swensen has to say


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